Promotional Text is not indexed for organic keywords by Apple. While most changes to an app’s listing on the Apple App Store require the app be updated to deploy them, the Promotional Text can be updated at any time. Essentially, it acts as an additional part of the introduction. ![]() Promo Text is a 170-character section on an app’s App Store page that appears at the top of the description for the app and in the product page view. The Promotional Text’s value for conversion makes it a helpful tool for App Store Optimization. This can include short pitches or taglines, but a common purpose is to let users know about promotions and changes for the app. The Promotional Text is a section of an iOS app page that provides quick information about the app. ![]() App Store Promotional Text: How to Use it July 25, 2019
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